Pitching editors by cold email, the right way
Why most cold pitches die in seconds, and the research, story angle, brevity, personalisation and follow-up habits that actually earn editor replies.
Read article →Insights
Guides & field notes
Field notes on editorial outreach, pitching and the craft of earning coverage.
Editorial outreach etiquette
The unwritten rules of working with editors: respecting their time, telling the truth, applying no pressure, disclosing commercial intent, and the small courtesies that compound.
Read article →Niche edits vs guest posts: which to use when
The two main editorial link types compared on effort, value, risk and durability, plus a practical framework for choosing the right one for each page.
Read article →A topical authority playbook
How clusters, depth, and internal links build durable topical authority, and how earned links amplify a structure once you have built it to be finished.
Read article →Measuring link-building ROI honestly
Why vanity link counts mislead, and how target-page movement, referral traffic, and branded search tell the real story once you account for attribution lag.
Read article →A content syndication strategy that doesn't backfire
Republishing rules, canonical handling, partner selection, and the duplicate-content traps to avoid so syndication extends your reach instead of costing you your own rankings.
Read article →Outreach personalisation at scale
How to keep pitches genuinely personal as volume climbs — segment by editorial appetite, build templates that survive a real editor, and know the lines you never cross.
Read article →A link-building prospecting workflow that scales
A workflow for turning raw domains into qualified prospects — sourcing from intent signals, qualifying in cheapest-first passes, finding the real human, and tracking it all.
Read article →Relationship links vs transactional links
Why editorially-earned links appreciate while bought ones decay — the durability gap, the asymmetric risk, and how to shift the balance toward links you actually own.
Read article →Writing a guest post editors actually keep
How to write a guest post that survives editorial standards and content audits: match the publication, deliver real value, structure cleanly, and place a link that earns its spot.
Read article →Link building for a brand-new domain
A sequenced, patient approach to link building for a young domain: foundational links first, relevance before authority, believable pace, content-led acquisition, and the early shortcuts to avoid.
Read article →The digital PR and SEO handoff
How to make digital PR coverage feed SEO: choose target pages before launch, own link reclamation relentlessly, and run shared reporting both teams trust.
Read article →The outreach metrics that actually matter
Most outreach dashboards flatter activity. Here are the few metrics that connect effort to outcome and survive a sceptical second look.
Read article →Staying on the right side of link schemes
What search engines actually treat as manipulation, why PBNs and undisclosed paid links carry real risk, and how to build aggressively but cleanly.
Read article →Building a publisher network you can rely on
Why a network of trusted publishers beats a bigger cold list, and how to set the quality bar, earn trust, and keep terms fair.
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