Pitching editors cold: the four-sentence format that gets replies
Editors give a cold pitch eight seconds. A four-sentence structure that survives the skim — refined over thousands of sends.
Read article →Insights
Guides & field notes
Field notes on editorial outreach, pitching and the craft of earning coverage.
Outreach etiquette: the unwritten rules editors judge you by
Beyond the pitch itself, editors track how you behave. The silent rules that decide whether your second pitch gets opened.
Read article →Niche edits vs guest posts: when the existing page beats a new one
A link from a five-year-old ranking article can outperform a brand-new guest post. The decision framework.
Read article →The topical authority playbook: own one subject completely
Sites that own a topic outrank bigger sites that merely touch it. A practical sequence for getting there.
Read article →Measuring link ROI without lying to yourself
Most link reporting measures activity, not outcomes. A measurement stack that survives honest scrutiny.
Read article →Content syndication without cannibalising yourself
Republishing reaches new audiences — or quietly replaces you in the SERP. The rules that keep syndication safe.
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